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About Us

Podcast Cover for The Journey of Breaking Cycles_20240809_184126_0000

Our Mission Statement

At Tru' Alchemi Consulting & Publishing (TACP), we empower high-performing men 35+ to break free from limiting cycles and take control of their health, mindset, and longevity. Through proven coaching programs and transformational content, we help men turn life’s challenges into fuel for lasting strength, resilience, and success—just as Coach Mike D.A. has done in his own journey.

Our Company Vision

Setting the Standard for Men's Longevity & Resilience

At Tru' Alchemi Consulting & Publishing (TACP), we are committed to helping high-performing men 35+ unlock their full potential, build resilience, and optimize their health for life. Through in-person and online coaching, we aim to empower and transform the lives of 1 million men by 2035—helping them break limitations, master their mindset, and lead with strength.

Our History

Founded in 2014 by wellness expert and community leader Coach Mike D.A., Tru' Alchemi Wellness, LLC began as a powerful force for health and personal growth in the Cleveland Metro Area.  Known for his Annual Wellness Walk, youth programs, and active role in community events, Coach Mike D.A. partnered with a variety of local organizations, including:

  • The YMCA of Greater Cleveland
  • The Warrensville Heights School District
  • The Cleveland Metro School District
  • The City of Warrensville Heights
  • and many more.

Evolving The Focus

By 2015, Tru' Alchemi Wellness expanded its focus, transitioning into Tru' Alchemi Consulting and later Tru' Alchemi Publishing. These changes reflected Coach Mike D.A.’s growing vision, from managing impactful projects for organizations to launching an online wellness initiative with celebrity Life Coach Lisa Nichols, which was featured on The Steve Harvey Show. In 2016, he published his first book, marking the beginning of his publishing journey.

A New Focus On Transformation

In recent years, Coach Mike D.A. has shifted his mission to focus on guiding men 35+ toward positive life changes. This realignment culminated in the release of his self-improvement book, "The 9 Levels of True Transformation," in January 2023—a system he developed over 15+ years of research and practice.

Building on this foundation, the book was re-edited and relaunched in May 2024 as "The Journey of Breaking Cycles: How to Improve Your Life in NINE PROVEN STEPS" workbook with a supplemental video series to help men achieve meaningful, lasting change.

Explore The Journey

Ready to break negative cycles and embrace a better future?