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About Us

Coach Mike D.A.

Our Mission Statement

Tru' Alchemi Consulting & Publishing (TACP) exists to guide at-risk youth and young adults towards breaking negative cycles in their lives with personal development programs and materials.  We seek to be examples, as Coach Mike D.A. has been, of overcoming challenges and turning them into points of power for our growth.

Our Company Vision

Our company strives to set the standard for supporting those in the community who are seen as lost.  We plan to have our first youth wellness center up and running by 2025.  With in-person and online programs, we will influence and transform the lives of 1 million+ youth and young adults by 2035.

Our History

Founded in 2014 by wellness expert and community leader Coach Mike D.A., Tru' Alchemi Wellness, LLC began as a powerful force for health and personal growth in the Cleveland Metro Area.  Known for his Annual Wellness Walk, youth programs, and active role in community events, Coach Mike D.A. partnered with a variety of local organizations, including:

  • The YMCA of Greater Cleveland
  • The Warrensville Heights School District
  • The Cleveland Metro School District
  • The City of Warrensville Heights
  • and many more.

Evolving The Focus

By 2015, Tru' Alchemi Wellness expanded its focus, transitioning into Tru' Alchemi Consulting and later Tru' Alchemi Publishing. These changes reflected Coach Mike D.A.’s growing vision, from managing impactful projects for organizations to launching an online wellness initiative with celebrity Life Coach Lisa Nichols, which was featured on The Steve Harvey Show. In 2016, he published his first book, marking the beginning of his publishing journey.

A New Focus On Transformation

In recent years, Coach Mike D.A. has shifted his mission to focus on guiding at-risk youth and individuals toward positive life change. This realignment culminated in the release of his self-improvement book, "The 9 Levels of True Transformation," in January 2023—a system he developed over 15+ years of research and practice.

Building on this foundation, the book was re-edited and relaunched in May 2024 as "The Journey of Breaking Cycles: How to Improve Your Life in NINE PROVEN STEPS" workbook with a supplemental video series to help readers achieve meaningful, lasting change.

Explore The Journey

Ready to break negative cycles and embrace a better future?