About Us

Founded in 2014, Coach Mike D.A. opened the doors of Tru' Alchemi Wellness, LLC.  During that time, he was a well-known wellness specialist, community activist, and sports coach in the Cleveland Metro Area leading his Annual Wellness Walk, youth programs, and other community events.  He worked with various organizations including:

• The YMCA of Greater Cleveland
• The Warrensville Heights School District
• The Cleveland Metro School District
• The City of Warrensville Heights
• and many more.

Later in 2015 and 2016, Coach Mike D.A. changed the DBA (Doing Business As) name of the company to Tru' Alchemi Consulting, then Tru' Alchemi Publishing.  Now it has consolidated into Tru' Alchemi Consulting & Publishing (TACP).  These changes mirrored Coach Mike D.A.'s various lines of focus from managing projects for other organizations, including an online wellness venture in partnership with celebrity Life Coach Lisa Nichols (which featured on The Steve Harvey Show) to publishing his first book in 2016.

Recently, Coach Mike D.A. realigned his focus to guide at-risk individuals, especially youth, seeking growth and development for better outcomes in life.  This began with the publishing of his self-improvement book "The 9 Levels of True Transformation" in January 2023.  The book was a system that Coach Mike D.A. researched and applied over the previous 15+ years.  In May 2024, the book was updated, re-edited, and relaunched as "The Journey of Breaking Cycles: How To Improve Your Life In NINE PROVEN STEPS " with a supplemental workbook and videos.  Click here to learn more about the JOBC program.